NEC becomes No 2 leading projector brand in India in Q2, 2011
NEC India Pvt. Ltd,a leading display, network and IT solutions provider, was the second leading projector brand in India in Q2, 2011, according to the latest industry report by Future Source Consulting, (a specialist research and knowledge-based consulting firm). According to the report, NEC India achieved an overall number three position in H1 of 2011, establishing itself as one of the most preferred projector brands in India with a strong focus on the education segment in India.
According to this report, the Indian projector market grew 21% in H1, 2011 verses H1, 2010. The growth has essentially been fuelled by the growing demand from the education segment which constitutes nearly 45% of the overall projector market.
Rajiv Bhalla, Associate Vice President & Country Head – Sales & Marketing, NEC India commented, “We are extremely bullish about our growth prospects in the projector market in India and will continue to make deeper inroads in the education vertical, whilst strengthening our product basket & services capability to increase momentum and garner greater market share.
NEC is well positioned as a holistic solution provider with a wide range of product and solutions like projectors, commercial display units, digital signage solutions, Access control solutions, Telephony & Unified communication solutions, thin clients, server and storage devices all of which conform to highest international quality standards that Japanese organizations are renowned for.”
NEC has a long history of providing innovative products and solutions to educational establishments and has developed a large range of solutions, for smart classrooms and ICT projects.
It offers teachers, professors and trainers intelligent, simple and flexible visual solutions for an optimum presentation of the learning content even for a large number of participants, providing the basis for boosting learning efficiency. Keeping in mind the price sensitive yet value conscious Indian market, NEC India has cost effective solutions that meet the requirements of Indian customers.
Abhilesh Guleria, Head, IT Platforms & Multimedia Product Group, NEC India said, “NEC has always been committed to addressing the needs of the education, enterprise and SMB sector and we realize that there is a huge growth potential that exists for development and capability building across the nation. We continuously leverage our technology expertise and product innovation to tap the abundant growth opportunities these segments.”
To cater to the growing demand, there is a robust partner ecosystem in place alongside a prompt service deliver network. NEC has expanded its reach across the country and has 65 service centers pan India. It also conducts service camps with large corporates coupled with an exchange offer on old projectors.
As an endeavor to educate partners not just about product features but also about product segmentation and positioning, there are a series of sales enablement and technology workshops that are organized by NEC India for partners throughout the year.