With more than 3500 B schools in the country the market is no doubt crowded, but what is encouraging is that it is not stopping the entry of new entrants.
It is important for more entrants to come as the country needs more good quality B schools. With more and more entrants only the quality conscious B schools will survive in the challenging MBA education domain, which will be of huge benefit to the MBA aspirant community.
Currently many B Schools are witnessing a shake-out with seats going vacant. Even in this month of July when most of the leading B schools have commenced their new academic session there are more than 200 plus B schools that are still looking for students with big newspaper advertisements.
But interestingly this kind of scenario is being considered as an opportunity rather than a threat by few organizations that are setting up new B schools in the country.
These organizations are coming in with strong industry backing for setting up their B schools. Also they have chalked out the strategy for maintaining quality and student satisfaction. These new B-schools are in the process of developing a new DNA for a smoother road in the future.
Some of the ‘such’ recently established B-schools are: JRE Group of Institutions, Era Business School, Universal Business School, Future Innoversity, Strathclyde SKIL, Samvit School of Infrastructure Business, GD Goenka World Institute and few others.
These B-schools are well aware that the MBA education market is overcrowded, but the people behind these institutions are in high spirit as they are well aware of their unique strengths which will propel them into the top league in the years to come. MBAUniverse.com talked to the Directors and Deans of these B-schools to know how they plan to tackle the competition and make their mark as a quality B school.
Prof. Sanjiv Marwah, Director, Era Business School, said confidently, “Indeed, MBA market is overcrowded in India, but availability of quality MBA education is still very limited. In most places, MBA is just a ‘second BA’. Our strategy is to educate the students differently than the ‘second BA’ culture. From day one, students have a feel of what life in corporations of 21st century is like. Our focus is on our Tri-Edge: Tech savvy environment, corporate interface and learning beyond class room.”
Era Business School is backed by Era Group, which is an engineering, construction and services conglomerate. With a financial worth of Rs. 4,500 crore, the Era Group is headquartered in New Delhi.
According to Mr. Harpreet Singh, President, JRE Group of Institutes, and Executive Director, Educomp Raffles Higher Education Ltd, the USP of his institute lies in the pedagogy. JRE Group of Institutes is backed by the reputed education solutions company Educomp Solutions and Raffles Education Corporation.
Universal Business School, the recently launched Mumbai based B School, has come in with its unique USPs. UBS Founder Mr. Gurdeep Singh Anand said, “There is a huge shortage of quality education. If someone starts a B-School with a motive to make money, then the quality of the education will be hampered. What is important is passion. You should have the prime motive to deliver quality education.”
“The quality of service or the faculty is also important. In most of the B-schools, quality of permanent faculty is lacking. Most of the faculty members are visiting faculty members. They come for few hours and in those few hours, hardly any teaching can be done,” he added.
UBS founder Mr. Gurdeep Singh Anand and the core team has significant corporate experience. Mr. Anand is a management professional and Academician, who did his MBA from Mumbai and Executive Development Training from Michigan Business School, Ann Arbor.
MBAUniverse.com also spoke to Prof. Phil Taylor, Academic Director of Programmes of the just launched Strathclyde SKIL Business School, Greater Noida. This is the first campus of Strathclyde Business School, UK in India that has been set up in partnership with SKIL.
Expressing satisfaction on the tie up Indian firm SKIL Prof. Taylor said, “The long-term partnership between University of Strathclyde and SKIL is underpinned by the University of Strathclyde's academic heritage and business acumen, in combination with the thirst for knowledge in India's booming new economy.”
We talked to Dr. Arun Mudbidri, Founder and Principal Director, Samvit School of Infrastructure Business, Pune to know what inspired him to set up a B-school with focus on infrastructure sector.
“The conventional B school Market is overcrowded. Infrastructure Business is already on the way of becoming a Sunrise Sector. Looking at the infrastructure deficit for years to come the main focus of the government is going to build Infrastructure Capacity. What was a boost to IT during 1990 to 2000 era, is going to be for infrastructure Business. And this sector requires qualifications which are useful for the sectors unique career requirements. This is a reason why conventional MBA’s do not find favor with this sector,” said Dr. Mudbidri.
SSIB Pune has the support of industry leaders from major firms such as L&T Infrastructure Finance, NCC Ltd, Deloitte Touche Tohmatsu, Goodrich Aerospace. This adds to the strength of the B school.
The Road Ahead
Dr. Bala Balachandran, Dean, Great Lakes Chennai, says that new B-schools will keep coming up but only the quality conscious B-schools that have strong industry backing will only survive. “I believe there are around 4000 Institutions offering the MBA degree programs and its variants. I am positive many of these will wither away in the context of competition and inevitable consolidation that is the hallmark of a free market economy.”
“Notwithstanding all this, there are also a good number of good schools and the MBA aspirant is not an easy customer to satisfy. His objectives are very clear and with the extent of information available through the internet – social media, chat forums etc. he is able to make an informed decision and will definitely choose the best Institute,” added Dr. Balachandran.
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