Monday 13 June 2011

Tata Power Drives Massive Health Awareness Campaign in Rural Orissa

Tata Power, India’s largest integrated private power utility in line with its philosophy of improving quality of life of its communities has been organising various health awareness programs across the country. The recent program with special emphasis on AIDS awareness was organized for communities in Mundali, Naraj and Marthapur villages in Odisha and was initiated in association with the NGO - MOVEMENT FOR URBANISATION.
The motto of this program was to make the village communities aware of the cause, symptoms and prevention of AIDS. Through a mass communication programs that included road shows, rallies, candlelight vigils, art shows, marches, direct communication with the villagers etc., hundreds of activists took part to spread AIDS awareness in the area.
One of the major activities under this program was a motorcycle rally organized on World AIDS Day in village Arilo with the slogan for the rally being “Avoiding AIDS is as easy as A B C”.
Additionally, a skit specially designed under the program, was also performed in Mundali area to create awareness among villagers on the causes and symptoms of swine flu.
“India has the world's third-largest population suffering from HIV/AIDS. No doubt efforts have been taken by government as well as various NGOs but a large population is still not aware of the cause and prevention of this disease. Orissa has been a major contributor to this big number, especially in the rural areas where talking about it is a stigma,” said Mr. Purushottam Thakur, General Manager, Projects, Tata Power.
Adding further Mr. Thakur said “We would like to help in eradicating this menace and the only way to do so is through education,” he added.
Programs have also been conducted to make children aware of good health practices and the importance of good health in life. Residents were advised and trained to keep their houses and surroundings clean and hygienic and thus contribute towards the well being of the whole community.

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