Monsoon Special - education institution TV ads during June - September 2010

• Education institution category TV advertising witnessed a jump of 66 per cent in June – September 2010 compared to the same period in the previous year.
• Education institution category contributed to ¾ of TV ad volumes of education sector ad volumes between June – Sept 2010.
• National and regional channel advertising was in 66:34 ratio with Andhra Pradesh capturing the 18 per cent regional channel advertising.
• Hindi was the leader with 38 per cent of ad volume share of education institution category advertising on TV channels during June – September 2010.Education Institution TV Advertising saw a hike of 66 per cent during June to September (Monsoon period) 2010 in comparison with same period in 2009.During June - Sept 2010, Education Institution was the highest advertised category among Education Sector that contributed to 3/4th of the TV advertising.

• Planman Cosultant India Pvt. Ltd. and Lovely Professional University were the top advertisers that contributed to 14 per cent of overall TV advertising of Education Institution category.
• Overall top 10 advertisers contributed to 32 per cent of category advertisingThe top 10 brands of Education Institution advertising during June - September 2010 accounted for 32 per cent share.

• Regional Channels garnered 34 per cent share of overall Education Institution TV Advertising during June - September 2010.
• In Region wise advertising share Andhra Pradesh held the top position with 18 per cent share followed by Tamil Nadu & Orissa at 14 per cent.

• In terms of Language wise share, Hindi topped the list with 38 per cent share with major gap of 26 per cent with Telugu on second position.
• Contribution of top 5 languages to overall Education Institution advertising was more than 3/4th of the ad pie.