Kuldeep Malhotra, Associate Director, Volume and Supplies Business, Xerox India said, “Orissa has a strong base of manufacturing, education, outsourcing industries and backed by a strong IT advocacy from the government, there is a growing need for IT hardware and associated services. The state also has key national distributors and sub-distributors that reach out to these audiences. The consumer outreach program will help increase market share and brand equity for Xerox India. We also want to expand and strengthen our channel base in the state.”
Commenting on the solutions portfolio, he added, “We have over 100 products in our portfolio, all of which are targeted at our SME and enterprise customers.”
The company has decided to provide direct pre-sales and post-sales support to these partners in east. It will equip the partners with training and collaterals. Besides, it will also explore opportunities for co-branded marketing seminars and customer events.
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