Friday 17 June 2011

India Inc's freshers learn the art of giving at work

This Tuesday, 100 campus recruits from XLRI-Jamshedpur, IIM Calcutta and other schools came on board at Bharti Airtel. They will all be put through an intensive six-month induction programme before they are sent for their first assignment, a 15-day stint at Satya Bharti Schools in Punjab and Rajasthan. 

The schools run by the Bharti Foundation provide free, English-medium education to under-privileged children. The new recruits will begin their corporate career serving the poor for a fortnight. 

Many top-notch companies like Bharti, IBM, Citigroup and HSBC are rewriting the old proverb on generosity. Charity now begins at work. 

"The twin objective of the programme is to inspire leadership and help recruits understand the project," say Krish Shankar, Director (HR), Bharti Airtel. This practice was instituted only last year. Bharti Airtel's batch of 2010 joinees also spent 15 days at these schools. 

"It was an experience of a lifetime. I cannot wait to go back," says Adhiraj Singh, 24, Assistant Manager (Legal), Bharti Airtel. He is part of Bharti's 2010 batch and had spent a fortnight at a Satya Bharti school near Sangrur in Punjab in January this year. 

On Thursday, half of IBM's workforce spent the day volunteering, working with NGOs and in community services. Among these thousands were a handful of new joinees who came on board in the last couple of months. 

They volunteered as scribes for the visually challenged, helped in educational projects run by the Akshara Foundation and spent time with children at the Spastic Society of Karnataka. At IBM, community service is a way of life for freshers. Called on-demand-community, it is part of IBM's on-boarding process for freshers. 

Induction programmes for joinees across corporate India now have a new dimension, they are being made to learn the art of giving, community service and volunteering. To this end, new initiatives are being planned and old initiatives are being given fresh impetus. IBM has been doing it for some time, Bharti Airtel started early this year, Citigroup is making a new start this month. 

Starting this year, Citigroup wants its joinees to spend time in community service activities. These activities include spending time with children and old people while working with NGOs. "The idea is to develop the value of giving back to communities very early in their professional life," says Stephen Cronin, Managing Director and Head (HR), Citi (South Asia). 

"Over the years, our leadership team and employees have appreciated and actively participated in these activities and with every year their contribution has grown," he adds. 

According to Mamtha Sharma, Country Head (community initiatives), IBM India, "New joinees always bring with them a fresh perspective and enthusiasm that is motivating for all involved. We encourage group volunteering. This helps them network and also connect with the rest of the organisation." 

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