Mr Nilesh Kulkarni, a world record holding Indian cricketer who took a wicket with the very first ball that he bowled in Test Cricket; had announced his venture into sports education on July 2010 by launching IISM, making him first sportsperson to enter the education segment. IISM is a joint venture of Eduhub Education Pvt Ltd and Greycells Education Limited - India's leading vocational education company, which currently runs the EMDI Institute of Media & Communication brand across India and the UAE.
The Indian sports industry is fast growing in three main segments - Broadcast and Media rights, Sponsorship (licensing and merchandising) and ticketing along with hospitality (entertainment and catering in sports venues). In India, corporate sponsorship in sports is annually growing at the rate of 12 per cent, faster than any other field and is expected to grow at 15 per cent in the coming years.
With increasing number of global sport events coming to India, the need of a structured sports marketing and management program is often felt by the industry bigwigs. Keeping this in mind, IISM is offering Post Graduate Diploma in Sports Management in association with Mumbai's Jai Hind College. It is the only comprehensive program in India to train future sports marketing and management professionals.
The key to IISM's success is the integration the experience of the core faculty and industry professionals to give the best to its students. It's advisory board consists of the experts likeRavi Shastri - Former Indian Team Captain and Commentator, Mahesh Bhupati, Managing Director, Globosport and Tennis player, Malav Shroff, Managing Director, Ocean Blue, Prof Ratnakar Shetty, Chief Administrative Officer, BCCI, Ameya Hete, Executive Director, Valuable group, Vivek Singh, Joint Managing Director, Procam International and Shailendra Singh, Managing Director, Percept D'Mark, to name a few.
The hugely successful first year has given its students maximum exposure in the field of sports marketing and handling of top sports events. The first batch of 80 students received hands on experience in major events like Standard Chartered Mumbai Marathon 2011, Airtel Delhi Half Marathon 2011 and PMG Golf Events amongst others. Amit Krishnan, IISM 2010-'11 batch student feels that IISM is the most ideal place to begin a career in the sports industry. "It provides you with all the insights required to succeed in this field. With top notch faculty and industry interface opportunities IISM is surely the place to be!"
Along with the opportunities provided to work on events, the fruitful internship period saw the IISM students intern with a wide range of sports management companies in different field such as Marketing, Athlete Management and Sports Media and as Administrators of clubs. Some of the companies the students interned with are Globosports, Total Sports Asia, Cricket India Academy, MIG Cricket Club, Sportzpower, Percept D'Mark and Procam International.
IISM has carefully designed its second year curriculum to allow a logical progression in learning. Along with the complete support of its top-class faculty, there is strong focus on academic as well as on-field training for the students to excel in their careers. Thus IISMprovides practical skills necessary for the start of a successful career in sports management.
Nilesh Kulkarni, Director, IISM & Eduhub, said, "I feel the time is flying. I remember the launch of IISM last year and the bright young children coming to IISM for admission with the aim to achieve new heights. Today, I see the same kids coming out of the Institute with enthusiasm and ready to be part of the sports industry. I'm sure that our students will be an asset for many companies since they are already exposed to big events in the past year. I'm sure we would get equally enthusiastic students this year too."
Notes to Editor
About IISM:
IISM is a venture of Eduhub Education Pvt. Ltd and is associated with Greycells Education Limited - India's leading vocational education company, which currently runs the EMDI Institute of Media & Communication brand across India and the UAE.
Sports Management is amongst the leading and most unexplored education avenue, which aims to train students and professionals in this field. The courses offered at IISM will provide students with a detailed understanding of the design and implementation of evidence-based, sport-specific training interventions.
The comprehensive curriculum provides a unique team-based, integrative business approach and an understanding of global sports network and is based on the solid backing of the Sports fraternity and most importantly, the industry patronage. Several top like-minded sports professionals have assessed this curriculum, would offer time to share their experiences with their students and provide internships for the bright graduates. The faculty members at IISM are considered to be best in terms of their expertise, industry experience and academic credentials. The core faculty members have a long-standing association with the institution and the academic environment has been further enriched by the presence of visiting faculty members from the field of sports, corporate, management from India as well as abroad. For more details please contact: +91 22 65118871/ 72 or log into:www.iismworld.com.
About EDUhub:
Eduhub is a leading institution providing vocational training in central Mumbai suburbs and aims at bringing young and dynamic professionals in the field of PR, Event Management, Advertising and Journalism. It is a one-stop knowledge hub for young, ambitious Indian students to become skilled professionals with their help of their strategically planned Post Graduate and Under Graduate courses. The classrooms here break the shackles of conventional teaching style and provide quality education through one-to-one interactive sessions with highly qualified and experienced faculty members.
About Greycells:
Greycells is listed company on the Bombay Stock Exchange and is engaged in the business of education. It owns the EMDI Institute of Media and Communication, a leader in advertising, PR, and journalism education. Greycells also has a strategic equity stake in Access Atlantech Edutainment (I) Ltd, a technical education institution, which courses related to digital, film production, audio engineering and animation. Greycells has also entered the rapidly-expanding field of finance education with the launch of the Business India Institute of Finance, Delhi.
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